BHATTACHARJEE, Sandeep. A Novel Multi Criteria Decision  Framework for Modeling Trust and Loyalty in Social Media Marketing Ecosystems. Applied Decision Analytics, [S. l.], v. 2, n. 1, p. 352–370, 2026. DOI: 10.66972/ada21202629. Disponível em: https://ada-journal.org/index.php/ada/article/view/29. Acesso em: 15 jun. 2026.